BINTA NOSOLINI EMBALO

Led the end-to-end design and development of 4 responsive websites, managing information architecture, wireframes, UI layouts, and visual direction to enhance user experience and digital presence for clients.

Developed comprehensive visual brand identities, digital asset libraries, and print materials, ensuring cohesive brand messaging across websites, social media, and presentations.

Managed and executed digital communication strategies, including content calendars and visual content production across diverse channels, driving engagement and brand visibility for multiple clients.

Produced engaging social media designs, short-form videos, and campaign visuals, precisely adapting content to each brand's tone and audience objectives to maximize impact.

Spearheaded digital communication strategy, campaign planning, and annual visibility initiatives, significantly increasing brand recognition and market penetration in Guinea-Bissau.

Directed content creation, including compelling copy, graphics, and short-form videos, ensuring strict alignment with brand identity and driving audience engagement.

Managed and optimized social media platforms, fostering audience interactions, and executing digital campaigns that improved key performance indicators.

Implemented and scaled Meta & Google Ads campaigns, achieving significant improvements in digital visibility, reach, and user engagement metrics.

Coordinated cross-functional teams, including influencers, photographers, agencies, and production teams, to deliver integrated and impactful digital campaigns.

Ensured high service quality for Uber's COE operations through meticulous monitoring, data analysis, and proactive user support, contributing to sustained customer satisfaction.

Collaborated with international teams to identify and implement critical process improvements, enhancing operational efficiency and optimizing overall user experience.

Resolved complex user inquiries and issues with a focus on quality and speed, directly supporting a positive user journey within a high-volume environment.

Supported the communication strategy for an innovative tech product launch, contributing to successful market entry and initial user adoption.

Developed and produced a range of digital marketing materials, enhancing brand visibility and supporting outreach initiatives for new product lines.

Conducted market analysis and research, providing key insights that informed strategic communication and outreach efforts.

Provided comprehensive support for the planning and promotion of the 'Afrique Unie' trade fair, contributing to its successful execution and attendee engagement.

Coordinated all logistical aspects, communication assets, and managed vendor relationships, ensuring seamless event operations.

Assisted in developing and disseminating promotional materials, effectively reaching target audiences and maximizing event participation.